Work

Selected case studies

Built with real constraints, data quality, compliance, and customer trust. Metrics are representative samples when not client-approved.

Intake Voice Desk

Problem

High call volume created long wait times and lost leads.

Approach

Deployed voice AI with CRM + calendar integration, sentiment routing, and live failover.

Outcome

24/7 coverage with consistent brand tone.

Metrics

-38% handling time, +21% booked consults.

Revenue Ops Automations

Problem

Manual data entry across CRM and billing led to errors and delays.

Approach

API-led automations with validation, duplicate detection, and approvals.

Outcome

Cleaner data and faster quote-to-cash.

Metrics

3x faster pipeline updates, 0 critical sync gaps in 90 days.

Support Intelligence

Problem

Agents spent too long gathering context and drafting responses.

Approach

Chat assistant pulling from knowledge base, tagging intent, and suggesting replies.

Outcome

Agents focus on empathy; AI handles the rest.

Metrics

45% faster first response, +9 CSAT points.

Untapped Data Mining

Problem

Company had 5 years of customer interaction logs sitting in databases but no actionable insights. Sales and marketing decisions were based on intuition, not data.

Approach

Built warehouse layer to consolidate CRM, support tickets, and product logs. Created dashboards showing customer behavior patterns, churn signals, and revenue trends. Trained teams on data literacy.

Outcome

Teams shifted from gut-feel to evidence-based decisions. Leadership now rejects proposals lacking data backing.

Metrics

+34% accuracy in forecasting, 28% reduction in bad customer acquisitions, $2.1M prevented waste in first year.

Data-Driven Customer Success

Problem

High churn despite investing in customer support. Renewal teams had no early warning system for at-risk accounts.

Approach

Built predictive churn model using historical support tickets, usage frequency, and billing trends. Automated alerts flagged risk tiers. CSMs got daily risk dashboard.

Outcome

Proactive interventions replaced reactive firefighting. Retention improved materially.

Metrics

+18% net retention rate, 42% reduction in surprise churn, $4.7M revenue saved.

Analytics-Led Operations Optimization

Problem

Operations spending was scattered across tools and vendors with no cross-system visibility. CFO couldn't identify waste or optimization opportunities.

Approach

Unified expense data from accounting, project tracking, and vendor platforms. Built cost allocation dashboards. Ran data-backed vendor negotiations and process reviews.

Outcome

Data became the language of cost control. Ops leadership made faster, confident decisions on vendor consolidation and process changes.

Metrics

26% reduction in vendor costs, $1.3M annual savings from process refinements, 3x faster budget reviews.

Product Development with Telemetry

Problem

Engineering roadmap was driven by feature requests, not usage data. Many built features went unused.

Approach

Instrumented product with comprehensive event telemetry. Built power-user analysis, funnel breakdowns, and feature adoption dashboards. Aligned roadmap priorities to actual user behavior.

Outcome

Shipped less, impacted more. Development velocity improved as teams focused on validated problems.

Metrics

52% drop in unused features, 31% faster time-to-value for new releases, +15 NPS points.

Data Democratization for Growth

Problem

Insights were bottlenecked behind a single analyst. Marketing and sales teams waited days for reports, made decisions on stale data.

Approach

Built self-service BI platform with real-time dashboards. Created SQL templates and guardrails. Trained teams to answer their own questions.

Outcome

Decision cycle time collapsed. Teams moved faster without losing rigor.

Metrics

89% reduction in "waiting for reports", 41% increase in experiment velocity, 19% lift in campaign ROI.

How we deliver

Built-in guardrails and polish

We sweat the operational details so your team can focus on the customer.

Edge-safe prompts with evaluation harnesses
Observability and logging with alerting hooks
Design systems with motion and accessibility baked in